What Business Model Lies Within RJio?

Mumbai: Telecom analysts raise eye brows over the dead cheap offers of Reliance Jio in addition to free voice calls and free roaming. Will Reliance Industries (RIL) confine its role to only offering mere telecom services or make the huge customer base for other services that can churn revenues via massive digital highway for the Indian business conglomerate. However, telecom and stock markets pundits remain chary of the bruising battles among the telecom rivals.

Reliance Industries is expected to make revenues after building a massive digital highway across the country. The business model comprising a digital content, distribution and payment gateway. Now all eyes on this. A senior telecom analysts forecasts that current apps, it’s clear that RelianceJio may not be a mere teleco, but a massive software and content distribution platform.

Mukesh Ambani’s twins, son Akash and daughter Isha, are confident of building a successful business model for the telecom project. Mukesh Ambani in his speech at the company’s 42nd annual general meeting (AGM), appreciated all the passion and hard work of his 24 year-old twins, Akash and Isha, contributed to the Jio brand.

Eventually, Reliance Industries is expected to make revenues after building a massive digital highway across the country. The business model comprising a digital content, distribution and payment gateway. Now all eyes on this. A senior telecom analysts forecasts that current apps, it’s clear that RelianceJio may not be a mere teleco, but a massive software and content distribution platform.

India’s richest man Mukesh Ambani waited for over a decade to launch his dream project. Since separation from his younger brother Anil Ambani in 2005, Mukesh Ambani has always been with his dream project in his mind. Senior Ambani had conceived the telecom project and Anil got the project as part of the partition. Mobile telephony was in booming stage 10 years ago and it was toughest decision for Mukesh to let go off his dream project.

The younger sibling got the telecom project renamed it Reliance Communications (RCom). However, Anil Ambani made his mark in the telcom sector. Mukesh Ambani is targetting 100 million customers, which is 10 percent of one billion mobile users in the country. Airtel is the current market leader and it took 15 years for reaching 100 million users.

Reliance Jio is set to commence commercial operations from September 5 and the free offers are valid till November. Mukesh Ambani re-entered telecom business in 2010 as he bought spectrum for Rs4,800 crore from Infotel Broadband. The 59-year-old Mukesh Ambani’s re-entry into telecom has been in the making for almost six years as he attributed the credit to the project concept to his daughter Isha and son Akash Ambani.

Though Reliance Jio (RJio) project missed several deadlines, but Ambani preferred a waiting game to avoid missteps in what is arguably his most ambitious and personal venture after commissioning the world’s largest integrated refinery in Jamnagar 17 years ago.
Jamnagar, the single biggest investment in post-liberalized India at the time, marked a milestone for Reliance Industries and India Inc, Ambani believes RJio’s free voice calling and cheap data strategy would catapult the country’s billion-plus population into the digital age.

With an estimated net worth of $23 billion, the size and scope of RJio suits the India’s richest man Mukesh Ambani, who’s been like his empire-building father Dhirubhai Ambani, taking many risky projects. Reliance Retail, which he launched a decade ago, operates over 3,800 stores across 670 cities and towns, making it the country’s largest retailer. Earlier many believed that Ambani could never build a consumer-based business. But, Reliance Industries built a network retailing groceries to toys to couture fashion.

RJio is now taking Ambani’s latest project for consumer markets to a digital highway.
Mukesh Ambani during the RIL’s 42 annual general meeting (AGM) on Thursday unveiled Jio, backed by Rs 1,34,000-crore investments, shareholder support was on display once again. Investment analysts express their confidence in Mukesh Ambani as he’s been a doyen of investment and takes up things on a large scale which will have large impact.