Amul’s Homage to Shashi Kapoor Will Melt Your Heart

A R Reshmi

Amul Butter is known for releasing topical Ads. Most of their campaigns are tongue-in-cheek, witty and released to coincide with a big event. Be it a historic moment or a moment of pride, Amul never misses a chance to release a poster.

Legendary Bollywood actor Shashi Kapoor's demise too was no exception. The actor passed away the Kokilaben hospital in Mumbai on Monday evening after a prolonged illness. While celebrities and fans around the world poured out their condolences, Amul used the actor's iconic dialogue from his film Deewar-Mere Paas Maa Hai.

Here's how Amul tweaked the line to pay homage to the departed soul.