YouTube Launches First Pop-Up Space In Hyderabad To Encourage Content Creators  

Hyderabad: To support the growing community of independent YouTube creators, YouTube unveiled its first pop-up YouTube Space in the country here on Thursday. Set up at Ramoji Film City from October 5 to 7, the pop-up format will empower an emerging breed of young local language YouTube creators to provide richer and more engaging visual content across genres.

Built around the "Learn," "Connect" and "Create" model of permanent YouTube Spaces, the pop-up format is an investment focused on the development and growth of content creators across the country, Lance Podell, Global head of YouTube Spaces said.

"India has a dynamic content creator ecosystem and we are excited to bring the benefits of YouTube Space to creators in emerging creative talent hubs like Hyderabad through a pop up format which is the first-ever in the country," he added.

Lance Podell, Global head of YouTube Spaces

India has a dynamic content creator ecosystem and we are excited to bring the benefits of YouTube Space to creators in emerging creative talent hubs like Hyderabad through a pop up format which is the first-ever in the country

On the first pop-up YouTube Space launched in the city, Lance said over the next three days, 700 creators will get an opportunity to advance their digital and business skills, with classes on video production, building an online business, and an opportunity to network with established and popular YouTube creators in India. YouTube already has a permanent YouTube Space in Mumbai located at the Whistling Woods campus. Since its launch in 2015, over 7500 creators have visited the Space and produced over 500 videos that has generated 100 million views.

"We have nine permanent YouTube Spaces in our global markets," Lance said adding a total of 45 pop-up Spaces are being conducted in 21 markets this year.