Women Dislike Monsoon Odor: Survey 

New Delhi: Women feel lingering odor that emerges in the monsoon season is a mood killer and strains personal relationships, according to a survey. The survey was conducted by Ambi Pur, a brand of air freshener products and marketing research firm AC Nielsen. The results are based on responses from 842 women across Mumbai, Delhi, Bengaluru and Kolkata.

According to the survey, the rainy season brings its own set of challenges for women, especially in areas that face high amount of rain. Be it drying the laundry inside the house, wet umbrellas or raincoats, the pets that suddenly give off a peculiar smell, and the moisture-heavy smell that engulfs the entire home - as many as 90 percent of the respondents in the survey agreed the rain brings odour issues galore.

The rainy season brings its own set of challenges for women, especially in areas that face high amount of rain

The survey showed that 78 percent respondents feel that the odour is a mood spoiler that strains personal relationships. Around 84 percent of the respondents confessed they struggle to make their home smell pleasant in monsoon season, while 9 out of every 10 women use a product that would help them eliminate this damp monsoon odour. Also, 81 percent women want their friends and relatives to have a good impression of their home as 80 percent feel more confident in welcoming guests home if there is no lingering odour in their home.

Apart from being an irritant, the monsoon odour can ruin your impression in front of guests leading to social awkwardness, and so, 74 percent women said they avoid hosting guests in monsoons with the fear of household damp odours. Almost 70 percent women said they dry clothes inside the house during monsoon as 79 percent of them feel monsoons bring issues within the household, such as drying clothes inside and that leads to musty damp odour.

IANS