TCS, JetBlue To Further Propel Airline Innovation 

Mumbai: Tata Consultancy Services (TCS) and JetBlue, one of the leading airlines in the US, are strengthening their alliance to optimize key business channels and enhance digital customer touchpoints. As part of a recently signed strategic agreement, TCS will now manage several additional programs alongside JetBlue, including modernization of the airline’s IT Foundation platform to enhance data analytics and operational agility, and developing innovative tools for customers and JetBlue crewmembers.

During the three-year partnership, JetBlue has leveraged TCS’ airline industry expertise and global talent to develop new platforms, and for quality assurance and infrastructure services.

Furthermore, TCS will expand its innovation center in Pune, India, over the next two years to support critical JetBlue Digital initiatives, complementing the US-based JetBlue team, as well as TCS team members in the US and Mexico.

Eash Sundaram, EVP and CIO, JetBlue

This strategic agreement is a reflection of our confidence in TCS as the right partner for our global talent and technology transformational needs.

Eash Sundaram, EVP and CIO, JetBlue, said: “This strategic agreement is a reflection of our confidence in TCS as the right partner for our global talent and technology transformational needs.”

Surya Kant, President, North America, UK and Europe, TCS, said: “We love their culture, customer focus and see them as a valued extension of our teams. To serve digital consumers, companies need to market to a ‘segment of one’ today instead of taking a more traditional mass market approach. Organizations need to embrace digital as the default, and we deeply value our relationship with JetBlue as we collectively help to further transform their operations and competitive standing.”

Furthermore, TCS will expand its innovation center in Pune in the next two years to support the JetBlue Digital initiatives, complementing the US-based JetBlue team, as well as TCS team members in the US and Mexico.

Surya Kant, President, North America, UK and Europe, TCS

We love their culture, customer focus and see them as a valued extension of our teams. To serve digital consumers, companies need to market to a ‘segment of one’ today instead of taking a more traditional mass market approach. Organizations need to embrace digital as the default, and we deeply value our relationship with JetBlue as we collectively help to further transform their operations and competitive standing.

“To serve digital consumers, companies need to market to a ‘segment of one’ today instead of taking a more traditional mass market approach,” added Surya Kant, president-North America, the UK and Europe, TCS. “Organisations need to embrace digital as the default, and we deeply value our relationship with JetBlue, as we collectively help to further transform their operations and competitive standing.”

As part of the expanded relationship, JetBlue can benefit from TCS’ COIN (Co-Innovation) Network. This specifically involves access to TCS’ Airline and Digital Innovation Labs, which focus on identifying business challenges and opportunities (e.g., operational analytics and optimization) in the travel and hospitality sector, and how to leverage technology and airline expertise to quickly develop solutions. TCS has over 362,000 consultants in 45 countries. The company recorded consolidated revenues of $16.5 billion for year ended March 31, 2016.

Source: PTI