Samsung beats Apple in smart phone sales

Mumbai: Galaxy S7 and Galaxy S7 Edge smartphones helped Samsung Electronics post encouraging sales volume. Samsung on Thursday declared second quarter results. Samsung recorded 18 per cent growth in operating profit at 8.14 trillion won ($7billion) year on-year. A streamlined mid-to low-end smartphone lineup also contributed to improved profitability for the company.
The Apple-Samsung power struggle is starting to tip in Samsung’s favour as over the past year they knock Apple from a 54 percent share of sales to 41 percent. Samsung sales grew13 percent in the past year and overtake Apple by three percent. This is for the first time Samsung outsold Apple in the latter half of the year despite Apple releasing their latest flagship iPhone range.

For many people, following the latest mobile phone trends is a necessity and Samsung’s figures show just how much people are on board with their Edge series. The most surprising result from data released by leading phone retailer Mobile Phones Direct, reveals that their sales of both the Samsung S6 Edge and S7 Edge have beaten sales of the standard S6 and S7.

Sales of both the Samsung S6 Edge and S7 Edge have beaten sales of the standard S6 and S7.

Collectively the Galaxy S6 and S7 make up 26 percent of the sales while the Galaxy S6 Edge and S7 Edge make up 55 percent of sales among Samsung devices.

Markets analysts are keeping their fingers crossed on the likely impact of iPhone 7 in the near future. Has Samsung finally broken Apple’s hold on the market or will the iPhone 7 return the tech giant to their former dominant position?

The iPhone 6s launch is due on September 15. But market observers don’t see much difference between the 6 and the 6s for consumers to break their 24 month buying cycle for.

The main difference between the Samsung S7 and the S7 Edge is that the Edge has a curved form factor, allowing for a larger screen and added functionality with the display extending around the ‘edge’ of the phone.

Source: IANS