YouTube Announces $100 Million Incentive For Short Video Creators

NEW DELHI: YouTube, which is owned by Google, has launched a new $100 million fund for creators. For 2021 and 2022, the YouTube Shorts Fund will be awarded to creators. In the future, the firm will invite "eligible creators" to receive a monthly portion of the Shorts Fund. The prizes, which range from $100 to $10,000, will be determined by the number of views their short videos receive each month, rather than when they were first uploaded.

Channels with at least one qualifying short video in the previous 180 days will be eligible, according to YouTube. They must also adhere to YouTube’s community guidelines and copyright rules, and videos with watermarks or logos from "third-party social media platforms", non-original videos or reuploaded from others’ channels will not be eligible. The fund is open to creators from Brazil, Russia, South Africa, India, the United Kingdom, the United States, and other countries.

The payouts will only be awarded to creators who are at least 13 years old. To receive money, parents or guardians of 13–18-year-old creators must agree to Google's AdSense terms and conditions. In a blog post, YouTube's chief business officer, Robert Kyncl, said, "The Shorts Fund is the first step in our journey to build a monetization model for shorts on YouTube and is not limited to just creators in the YouTube Partner Program."

These kinds of funds are a frequent tactic used by short video platforms to get creators to join their platforms. In July, Chinese platform TikTok launched a $1 billion fund in the United States, which will be spent over the next three years. Snapchat also offers $1 million to content creators who use its Spotlight platform to share their work. Last year, Moj, a homegrown short video platform owned by the startup Sharechat, launched a $100 million fund for creators.