Meet Rozy, a South Korean influencer who doesn’t age and is predicted to earn almost $1 million from sponsorships this year

Sep 16, 2021, 13:27 IST

Sidus Studio X, a South Korean business, developed Rozy in August of last year.

The virtual influencer and model is set to make more than $854,000 this year after signing eight exclusive contracts.

Virtual humans are quickly becoming a blue-chip in the advertising sector, and they may eventually take over the Korean entertainment industry. Virtual humans appear to be more convenient and useful than Korean pop idols, actors, and actresses since they are not restricted by hectic schedules or controversies.

Rozy, a virtual influencer and model who has garnered over 100 sponsorships and is expected to earn over 1 billion Korean won ($854,000) this year, is an example of this rising trend.

Rozy, who is 22 years old, has a human-like appearance and demeanour on her Instagram profile, which has over 60,000 followers. The fact that she is a virtual person was first exposed in December of last year, and it became widely known thanks to an ad campaign in July of this year.

Sidus Studio X CEO Baek Seung-yeop said on CBS Radio's 'Kim Hyeon-News jung's Show' that Rozy has already finished two ads this month and is contracted for eight exclusive contracts.

Future Plans

Baek Seung-yeop also stated that the firm has already made the profit it expected from Rozy and that the company's objective for this year is above 1 billion Korean won ($854,000). Rozy can now pose for photographs and do a few moves in videos. However, there are larger ambitions for Rozy's voice, including casting her in films, plays, and entertainment shows.