MobiKwik Removed From Google Play for Aarogya Setu Link In App

HYDERABAD: Digital wallet MobiKwik has been removed from the Google Play Store because it has violated the Google Play Store's ad policy. MobiKwik CEO, Bipin Preet Singh, took to his Twitter to inform the people about the removal. The tweet reads as MobiKwik was asked to remove the Aarogya Setu link from the app and it has received a warning from Google a week ago for promoting Aarogya Setu. Here is the tweet.

Hey @GoogleIndia @GooglePlay you removed @MobiKwik app from play store because we had a link to Aarogya Setu app. We were asked to do this by regulators ( @RBI ) and understand it’s in public health interest. You have too much power ! Cc @CCI_India @amitabhk87 @PMOIndia @rsprasad pic.twitter.com/ftv5KIZCAy

— Bipin Preet Singh (@BipinSingh) May 28, 2020

Singh said that MobiKwik and other apps have been asked by the RBI to include the link to Aarogya Setu as a part of pushing the people to install the contact tracing app, which has been downloaded more than 10 crore times. Paytm and few other apps also include links to Aarogya Setu on both Android and iOS apps.

Singh explained over an email to a noted website that, "App was removed because we had a link to Aarogya Setu app. Google gave us a warning one week ago and we explained that we have been asked to do this. Then today they first removed it around 3pm IST and then we pursued their team and resubmitted the app after removing the link to Aarogya Setu and now they made it live.Google clarified that there is no harm in promoting Aarogya Setu app on MobiKwik, however, they removed our app today from the Play Store without any intimation.”