AVANTRA by TRENDS Launches Exclusive Mother’s Day collection

Hyderabad: Mother's Day is fast approaching, and it’s high time to settle on that perfect gift that all moms around the world undoubtedly deserve. ‘Avantra by Trends’ a unique experiential ethnic wear destination store for women is launching an exclusive Mother’s Day collection with an exciting offer to shop for Rs.1999 and Get Rs.500 off.

‘Avantra by Trends’ is a novel concept designed exclusively for the contemporary Indian woman who values tradition, culture, and heritage and celebrates everything that’s “Indian” and “Ethnic”.

Store redefines contemporary Indian women’s shopping experience through impeccable store ambiance, innovative and flexible retail experience between assisted service and self-service, saree drape styling station, non-shopper lounge, complementing product categories and a holistic set of tailoring services with blouse stitching, saree finishing, readymade sarees, pico and falls stitching and more.

Home to a colorful bouquet of varied textile crafts, best of the silks of India & finest ethnic-wear brands with a commitment to the best of fashion, quality, and pricing integrity, “Avantra by Trends” is a holistic experiential store and a one-stop destination for women’s ethnic wear with a wide range of complementing product categories that include Sarees from silks to synthetics, Blouses, Indian wear, Jewellery, Footwear, Accessories and offers convenient in-store tailoring services.

“Avantra by Trends” currently works with 80+ weavers, designers, artisans, master craftsmen, and manufacturers including 10 award-winning artisans/Master craftsmen across the country covering 25+ saree craft clusters and 11 states.

Price points for Sarees range from Rs. 399 to Rs 39,999 across daily-wear and occasion-wear saree categories and covers a wide range of Silk Sarees, Handcrafted Sarees, Cotton Sarees, Fancy Sarees, and more. Price points for offerings under the non-saree categories range from Rs. 99 to Rs. 1,999.

Saree category is a Rs 50,000+ Cr market and “Avantra by Trends” is being positioned as the first pan-India brand that will build a presence in Metros, Tier 1, Tier 2 & Tier 3 markets with a plan to launch around 70 stores by the end of the current financial year across all Southern States before expanding into other states and re-define Saree shopping experience across the country.