Men need women’s help to dress up for date: Survey

New Delhi:
With men becoming more conscious about how they look and how they are looked
at, they are increasingly turning to women for assistance on what to wear on
their first date, reveals a new survey.

The survey,
conducted by content-meets-commerce lifestyle platform LimeRoad and dating app
Truly Madly, was done to find out how style conscious men want to look on their
first date.

From a sample
size of 2,000, about 60 per cent men showed inclination on having a stylist of
the opposite sex when getting ready for that special date, whereas, 40 per cent
of respondents shared that they would like their female friends to guide them
through.

These are men
who want to look stylish when going out with that special someone for a
romantic evening. For this reason, they have even opened up to seek expert help
rather than sticking with their age-old wardrobe staples.

“Generation
Y is very keen on exploring, be it dating preferences or individual style. The
fundamental problem is style discovery, where LimeRoad & Truly
Madly come into play. LimeRoad’s user generated platform resolves the issue,
wherein anyone can discover their style and delightful products with the
Scrapbook Looks.

These looks
are basically virtual stylists, one can mix & match products for different
moods and occasions.” says Suchi Mukherjee, Founder and CEO, LimeRoad.

No one wants
to look dull and mess it up on their first date hence it was important to hear
it from the horse’s mouth to reach an apt solution.

“Fashion
isn’t just a woman’s prerogative. Men are equally, if not more, conscious about
their signature style. TrulyMadly constantly strives to help users with
everything related to dating- so when LimeRoad suggested that we ask women to
create date looks for men using their new collection, we went for it and over
6,000 date looks were created over 2 days.

“Needless
to say, the TrulyMadly man loves to experiment and is open to feedback- which
is why the looks were such a hit with our base” says Sachin Bhatia,
Co-founder and CEO, TrulyMadly.

IANS