Hello Bears The Brunt Of MCA Success At Box Office

Akhil's much awaited film Hello opened to loved reviews. That's alright. But what's worrying the makers is the drop in its collections. According to trade analysts, Hello is barely struggling to hold its ground. We already told you that Nani's Middle Class Abbayi is doing well. We can't pinpoint to an exact reason for its success though given that the plot is run-of-the-mill. Perhaps Nani's winning streak, Sai Pallavi's popularity post Fidaa and Bhumika's comeback worked in its favour.

Now, back to Hello. The film is packed with drama, romance and action. Yet the response is not as expected. We are wondering if Nagarjuna underestimate MCA? Looks like he did! How else would you explain its impact on Hello at the box office?

Fans are hoping that the Collections pick up overthe holiday weekend. Watch this space for updates. Meanwhile, read our Box office reports.

Also read: Hello First Day Box Office Collections