First Lot of iPhone 7 Plus Sold Out

Apple seems to have played the right tunes as the initial quantities of the iPhone 7 Plus have all been pre-booked online and considered sold out globally even while Apple Inc prepares to roll out its new gadget in stores, the company said on Wednesday.

Therefore, customers who enter Apple Stores on Friday will not be able to purchase the sold-out phones on site, but they can continue to place orders for their desired models online, Apple said. Supplies of the larger size of Apple’s new phone have been exhausted in all shades, and the smaller iPhone 7 has also sold out in the new jet black color, the company said.

It may be recalled that the tech giant launched the new phones at a San Francisco event earlier this month. The gadgets feature improved cameras and eliminate the traditional headphone jack in favor of new technology. Breaking with tradition, the company will not release first-weekend sales of the iPhone 7 and 7 Plus, saying the figure is more a reflection of supply than demand.

The gadgets feature improved cameras and eliminate the traditional headphone jack in favor of new technology.

The decision sparked concerns among some on Wall Street, where many fear sales of the iPhone, a critical product for Apple, may be leveling off. But analysts said on Tuesday they received strong pre-orders for the iPhone 7, sending Apple shares up.

The 5.5-inch iPhone model, known as the Plus, has sold out soon after launch since Apple introduced the size with the iPhone 6 in 2014. Phones in newly released finishes are also typically snapped up quickly by customers eager to showcase the latest iPhone design.